Talk show or newsletter?

Good question. And trust me, you’re not the first person to wonder about it. The truth is, this newsletter has so much spark that it could easily pass for a TV show.

I’m Gu Shu, the mouse in charge of communications at Satoricha.com, the site of the cat with the hat. And yes, I know, a mouse and a cat working together sounds like the beginning of a joke, but trust me, this duo has stories for days.

But enough with the roundabout, let me tell you what you can expect in your inbox if you decide to join my monthly talk show via email.

Briefs

Working with Satoricha is quite the adventure: I learn on the go, make unexpected discoveries, and of course, there are things I just can’t keep to myself. So, instead of leaving you to sift through mountains of information, I bring you a summary with context... because let’s be honest, what’s better than some well-informed tea?

Office Tea

They say orange cats are the mischievous ones, but the truth is, every cat has its own style of chaos. It’s just a matter of getting to know them well.

Every photo I take—and share on Satoricha’s social media on Tuesdays and Thursdays—has a story behind it: anecdotes, unexpected moments, or simply mischief that I can’t let slide. And yes, the "clown hour" is a daily event, but it’s not the only thing happening around the office. If a picture is worth a thousand words, imagine everything behind each one... but I promise to keep it brief.

News & Events

Mice are communication experts, our network is massive! We like to call it Ratters (because yes, we’re super fast at spreading the news).

Although, of course, nothing compares to the network of the Cat with the Hat. What I can promise you is that if there’s something interesting happening in the world of tea, infusions, or hospitality, you’ll know about it before the water even starts to boil. After all, what’s the point of a party if no one shows up?