Mission, Vision & Values of Satoricha
Satoricha's Mission
To spread knowledge and passion for tea and infusions in an accessible and understandable way. Using the T.E.A. methodology (Transmit, Engaging, Awakening), we aim to explore and share tea's essence, history, and tradition, strengthen connections, cultivate hospitality, and foster a community of eternal learners, inspiring everyone to enjoy every unique moment of life. Satoricha aspires to be a leading reference in tea and infusions for Spanish speakers.
Satoricha's Vision
To lay the groundwork for becoming a reference point in the world of tea and infusions by creating a space where curiosity, hospitality, and continuous learning are the pillars. We aspire to be recognized for our ability to connect people, enrich their lives, and promote a deeper understanding of tea culture through specific activities.
Satoricha's Values
Curiosity
Satoricha promotes an attitude of constant exploration and learning, drawing inspiration from the observant and adventurous nature of cats.
Hospitality
Satoricha values warmth and attentiveness in every interaction, transforming encounters into meaningful and memorable experiences.
Authenticity
Satoricha appreciates the essence and history behind each tea and infusion, sharing their authenticity and cultural richness with the community.
Respect
Satoricha is guided by respect for the tradition of tea and for people, cultivating strong and enriching relationships in all areas of its community.
Transcendence
Satoricha encourages a deep understanding of human nature and the acceptance of the unchangeable, inspiring its community to transcend everyday concerns and find meaning in every moment of life.
Innovation
Satoricha strives to innovate and adapt, taking the fascination with tea to new heights and creating unique experiences that reflect its passion and creativity.
Accessibility
Satoricha is committed to conveying information in a friendly and understandable manner, making knowledge about tea and infusions accessible to everyone, especially the Spanish-speaking community.